1. As you begin to think about getting a web page, consider these specific things:
· Goals – What exactly do you wish to communicate to your visitors or to accomplish? What outcome will make you feel your site is profitable?
· Audience – In what exact sets of people have you been trying to communicate?
· Content – What forms of material could your site provide that will both attract your audience and meet your goals?
· Resources – Simply how much time and money can you dedicate initially and as time passes to produce and maintain your site?
An internet site is a web page is a net site. However, the sort of site that’s built for you could have a specific purpose. Defining the sort of site determines the features it has. If you want a site that lets visitors know about your products and services, your company in general, that is considered to become a’brochure site ‘. If your purpose is to sell products and services online, you could have an e-commerce site. 메이저사이트 Perhaps you want the site to develop leads and capture the contact information of people who are interested in your products or services. If that’s the case, what you would like is a landing page, also referred to as a lead capture or splash page. And, it’s perfectly acceptable to want all or a mix of any these features. In fact, most sites serve a mix of purpose.
2. The fundamental the different parts of an operational web page are:
· The domain name (i.e., www. your business name dot com)
· The specific construction of the page(s) which are then published on the Internet
· Se submission
Be sure that whoever you engage to build/design your web page will provide all the above and it’s written in the contract.
You should choose your domain name. Schedule a period with your consultant to either be on the phone together or at the exact same location when you go online to determine your domain name with the registrar (i.e., GoDaddy.com, NameCheap.com). **Begin to see the notes below regarding domain ownership.**
You want to have a dot com domain name unless you can find immensely overriding reasons never to get one ending in dot com. People don’t consider web page addresses ending in dot net. All the search engines default to dot com. Before you determine to get yourself a domain name that doesn’t end “.com” (probably because it’s taken), type the dot com name in the browser, to visit the site. See what the site is. Oftentimes the name is simply’parked’and it could be for sale. That’s a whole other topic to discuss so I won’t get into it here. If that’s the case, though, contact me or another consultant to find out your choices for possibly purchasing it. Also, you may not want to have any dashes (hyphens) in the domain name.
Hosting could be something of a mystery to the uninitiated. Think of it like this… You have a vehicle, but it has to really have a steady way to obtain fuel to go places. Hosting may be the fuel for your domain. You spend a hosting company to help keep your site visible on the Internet. Hosting companies charge monthly fees which usually are discounted when paid annually.
Whoever builds your site should submit it to the three main search engines, Google, Yahoo and MSN/Bing within the deal. They handle about 95% of most searches. Google alone garners 65% of most search activity.
Side note: You can find services which advertise that they’ll submit your site to a gazillion search engines for “a few hundred dollars “.Don’t bite. Submitting a website to the Big 3 requires a few minutes. In the event that you aren’t currently dealing with a consultant and want to do it yourself, call me (888-494-8445) and I’ll walk you through it.
3. Other aspects of having a practical web page are:
· SEO – se optimization
· A shopping cart application, or another method of collecting payment, if you’re selling something online
· email configuration
It’s common for people to own a web page built, and then find so it doesn’t do anything. They think it’s broken. Building it and getting it on the Internet is one part. Getting the search engines to get it so people can visit is another part. Often the person who builds the site doesn’t do any optimization. Sometimes they are able to (meaning they discover how to), nonetheless it is recognized as another’competency’or’deliverable ‘. Put simply, SEO costs extra. And it should. Se optimization is a highly specialized field. The folks who do SEO well often specialize in doing only SEO. It is intense work, methods for effectiveness may change rapidly; therefore the practitioners must keep themselves educated, which does take time and money.
That said, basic se optimization needs to be prepared for all sites. And it doesn’t take a PhD to accomplish it. If your online designer/builder doesn’t discover how to achieve this, or doesn’t want to do it, you’ll need to get someone who does. The designer/builder probably has someone they are able to refer you to. Make sure you have SEO addressed when you yourself have your site built, otherwise “they will not come “.
Notes about domain ownership I’m no attorney so be advised that everything stated listed here is my understanding, not legal advise. In the event that you need/want legal advice, contact an attorney.
Technically, domains are not owned. They’re’leased ‘. Whenever you see a domain is for sale, it’s technically the’lease’that’s being transferred, not ownership. There is no-one to own a domain. Maybe the federal government can, I don’t know.
Here’s that which you absolutely have to know and look closely at: Your domain name should be registered in your personal name or your business’name. Period. It is common practice for consultants/web designers to join up your site through their very own account and start work after you have entered into an agreement with them. In many cases, this was done to expedite the procedure, not to deceive or make the most of you.
Ask for a printout from WhoIs which shows the name and contact information of the registered owner, the site administrator and the technical advisor. If you may not appear whilst the registered owner, ask the consultant to transfer the domain, free of charge, to you. There’s usually no cost from the registrar (GoDaddy, NameCheap etc.) to achieve this transfer. Transferring the name is a simple procedure. Doing it NOW will prevent plenty of headaches and legal hassles down the road. After they say the transfer is done, get written verification for your records.
Key in your domain name at the the top of page where it says “begin a domain search “.When the page pops up showing that domain is taken, click onto the “click here for info” link that appears just after the domain name. You may want to enter a verification code (uniquely generated each time the page appears), then submit. The info that appears with this final page may be the name and contact information for the registered owner of the site. If you’re not about it, that you do not own it.
In addition to the obvious ownership issues, you can find other reasons to have the domain in your name. You want to be notified once the renewal comes due (this date can look on the WhoIs info); if the domain name isn’t renewed, it becomes available and will become open to people in 30-60 days following the renewal date. The domain you’ve spent time and energy integrating into your business will undoubtedly be purchased by someone else and it will undoubtedly be gone forever. The site could be’high jacked'(redirected and absorbed by someone else) or it may simply disappear. Most of these scenarios can, and have, happened. If you’re not the master of record, you legally don’t have any rights.
In the event that you already have a web page on the Internet, and find it’s not registered in your name, contact the person who established the domain right away. Ask so it be utilized in you and that documentation be provided to verify the transaction. The consultant may choose to charge for his/her time, but may be ready to accept negotiation with this point.
Unfortunately, many people find themselves in the positioning of getting a web page up and running and their relationship with the consultant is becoming significantly less than optimum, or worse, nonexistent. In cases like this, contact the registrar (GoDaddy, Network Solutions, etc.) and require their protocol. It is my understanding that circumstances may exist wherein ownership may be transferred.