Guest blogging is now the latest topic for SEO and internet marketing. As Panda and Penguin little the spammers hard, the entire execution of successful back linking efforts became tougher than ever. No one wants to work on their own website, or pay an SEO to do the job, when the net result is the website being down graded or indeed dropped of the Google index altogether.
The whole idea of back links was created by the major search engines as a way to allow them to judge the ability of a website and how applicable it was to hunts being made. They spawned a business but sadly some of those that took up the cudgel discovered it a way to earn quick money by spamming and therefore manipulating the search engine results instead of optimising for them. It’s with this idea of exploitation that Google is so keen to get rid of. Anyone responding to an ad for 5000 back hyperlinks for $100 now needs their bumps feeling and have a total rethink of their SEO strategy.
Guest blogging encourages the two best aspects of back linking, relevance and edited power. The relevance aspect is key as the connection coming from a guest blog post will be from an extremely important article, itself posted on an extremely relevant website or blog. The edited jurisdiction is an implied advantage as prior to any guest blog post is published, it needs to be read and accepted from the website owner. It tells Google that it has been authorised by an actual person and that they have deemed it fit for publishing.
With all that in mind, what’s the perfect method to start the gets blogging process? To begin with, practice writing articles and posts.
Be sure to research your subject area correctly and produce something that is of use to some person reading it. If you are writing an article on”Ferraris” be certain that you have the right info, facts and statistics. Once of the important motives for blogging and guest blogging would be to show the world you understand what you’re talking about. You would like to be seen as an authority on the subject and you can not do this by using out of date info or purely anecdotal evidence.
Write for individuals and not for search engines as it is that the people who’ll read it. There’s a real threat of some authors writing for the SEO benefits independently. As a result, all that can happen is that your article is going to be stilted and poorly written.
Be sure that the article you write is unique. If you don’t understand it yet, Google hates duplicated content and you’ll be penalised for it. Additionally, any blog editor or website owner must conduct your article through Copy Scape to assess if it is not. With unique content in your mind, please do not be drawn into the notion of article spinning, to flip your one article in to hundred, all with little variations. Despite the assurances of the article turning sites, a spun post doesn’t read well and may cause it to be rejected. Additionally, by guest blogging you’re entering into a relationship of implied trust with the blog or website owner. You’ll be assuring them that your content is unique rather than spun. If you attempt to pull the wool over their eyes at the beginning and are found out afterward that will be the end of this. Remember, blogging is all about being a part of a community and within that community people speak. Spammers soon get a bad reputation and this information will get around.
Some blogs encourage guest blogging and a few stay silent on the matter. When there is a blog that you want to write a guest article for then create contact and start some communication. Popular blogs and websites will probably be inundated with orders from other bloggers so mark out yourself from the audience. Ask them if they’d like one to write a guest blog and on what subject.outdoor guest post Discuss topics, content and headlines. Find out how they enjoy it completed and respect their wishes. Ask them about backlinks, if they allow themwhere they want a like them how many. Sending in articles with dozens of back links to your website is not attractive and essentially tells the blog or website owner that you are not seeking to lend them any value but just take the back links from these.
It needs to be impartial, informative and have some real value to the blog or website owner who’s going to publish it.
A vital part of blogging generally is it’s interaction with social media, such as Facebook, Twitter, Google Plus, etc.. Every time you post an article on your own blog or website you should be sharing to along with your friends and followers. Guest blogging is not any different and you ought to be boosting your guest post through your normal media channels. This helps your article get noticed and also the blog or website owner who has been kind enough to publish your own post.
You’re likely thinking this all sounds like a lot or hard work; and it’s. The reason why guest blogging is such an important source of back links for SEO is that it is a practice that cannot be automated and requires some time to achieve. Once you get into the mindset that getting the back connection is secondary to writing the article then it becomes second nature to write and get published. The method of writing exceptional, compelling and informative articles is becoming crucial to online success. All that’s required now is practice.