There has been much talk over the years on how to revitalise the older part of the Pialba business district. I personally believe there is one fundamental problem that requires addressing. We need to have a suburb called Hervey Bay City which incorporates the CBD area. At present the CBD lies within the suburb of Pialba & fringe CBD in Uraween, therefore confusing many outsiders on where the CBD is. It can also be hard for businesses to brand themselves on a situation, intrastate or international level once they write there address down as Pialba, which means nothing beyond your region. The location has spent countless dollars branding the city as a destination, but there is no actual part of the city called Hervey Bay, we simply officially have the Bay of Hervey Bay.
In the new age of technology it is incredibly important to get a clear brand out available in the market place, because consumers are now doing most of the research via internet with search engines such as for example Google. Someone sitting in Sydney looking to complete business in Hervey Bay isn’t going to find a suburb such as for example Pialba; they recognise the manufacturer of Hervey Bay, in the same way they’d type in Maryborough or Brisbane.
The matter goes way beyond normal branding, it gets reflected in property magazines& websites that show property values for the different suburbs in around the area, but there is no suburb of Hervey Bay. Many Weather maps don’t recognise our area, look at most of the state and national newspapers; they bypass Hervey Bay inside their maps, although many towns with far smaller populations are shown just cbd. Some of the evening news weather maps do the same. Go to numerous search engines for travel, such as for example Google maps, RACQ, and the location of the city differs and you may not obtain a clear or consistent location of where the CBD is. It doesn’t exist beyond council’s town planning scheme.
As someone who works within the CBD and does a lot of commercial business state wide & interstate, it’s a source of constant confusion and extremely tough to obtain accurate statistics to reflect CBD sales, populations, values etc. It can also be hard to explain to anyone interstate that there’s no CBD suburb and element of Pialba or Uraween covers the CBD.
I think it will be a fantastic branding exercise for Hervey Bay to really have a clear identity because of its City Heart. Also with the new Fraser Coast Regional Council it may promote two CBD centres. This might be good for business to all come under a regular Brand.Read More Health